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For small nonprofits that lack big marketing budgets, the cost of advertising can be overwhelming.  How can you grow your audience without breaking the bank?  Fortunately, social media sites [...]

The business case for being mobile ready across all online assets grows stronger year after year.  According to the Pew Research Center, nearly two-thirds of the American adult population owned a [...]

For any non-profit that wants to expand its donor base through social media, Facebook is a great place to focus energy.  Facebook has been around since 2004 and boasts about a billion daily users [...]

Instagram and Pinterest are two of the biggest growing social media channels and both have begun leveraging promotions as a way to generate revenue, not unlike Facebook, Twittter and LinkedIn. [...]

Why Brand Ambassadors are Key to a Successful Crowdfunding Campaign        Every brand has an enthusiast who will scream and shout their love for your product or service. That voice is key to the [...]

Does the term Search Engine Optimization make you want to run away? It seems incredibly complex but the reality is there are many simple things that can be done to effectively manage a good SEO [...]

Congratulations! You successfully created your first crowdfunding campaign. You built it and they will come. Right? Nope. The tough part of a crowdfunding campaign or fundraising event is making [...]

What’s missing from the recent craze in peer-to-peer fundraising for ALS? Everybody’s doing it; from your friends and family to public figures and celebrities like Martha Stewart, George W. Bush, [...]

The secrets to event engagement success are only a few clicks away… Have you ever wondered how much time, money and effort is invested into large-scale events?  Can you believe that an [...]

Best Practices: Crowdfunding for Good Setting up a “Crowdfunding for Good Campaign” can be daunting at first. But, if you follow basic tips and best practices for crowdfunding for good, you can [...]