How to Engage Generation Z: Connected to the Max
Members of Generation Z are highly connected to multiple channels of social media and technology. As a result, it may become complex to grab their attention. According to Bloomberg writer, Leonid Bershidsky, “If [Generation] Y-ers were the perfectly connected generation, Z-ers are overconnected.” If you adhere to these tips, you will have a much easier time engaging Generation Z:
How to Engage Generation Z:
- Go Viral– A wall of text is not very appealing, and thus is not the way to go when trying to grab the attention of Z-ers. They’re accustomed to the fast-paced, high-speed communications and as such will not be too keen on thoroughly reading the entire block of text. To engage Generation Z, you must provide a form of interactive media such as videos, images, games, or click-to-advance features. Z-ers have very high expectations towards what they view, as this is how they were raised; therefore, to engage Generation Z, you must be unique and creative.
- Don’t Underestimate Social Media-Especially considering the massive technological boom, social media is the key to initiate and maintain engagement with Generation Z. Businesses can utilize social media to promote their own events, initiatives, and causes. As a result, this may generate more buzz for their organization and events held. Online conversations spread due to this type of organic word-of-mouth advertising. Generation Z, at any point, will have access to a smartphone, iPad, computer, or any other technological device. Therefore, it is in a company’s best interest to embrace the social media movement to their benefit.
- Born to Share– Generation Z will be highly interconnected through the use of a variety of technologies and social media channels. Due to the ease of connection by such innovations, Z-ers can quickly and easily share information that appeals to them most. Therefore, if you want to engage Generation Z, you’ve got to hit them hard with highly creative features. If done properly, then sit back and relax as Z-ers engage their social communities automatically in support of your brand or cause.
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