This very powerful, fully-integrated tool provides the capability for branded, personalized email marketing including donor prospecting, engagement and receipting.

  • Integrated enterprise level email marketing platform to enable bulk personalized email communication
  • Drag-and-drop editor to create beautiful email templates that are mobile responsive
  • Segment recipients based on behavior (opens, clicks, donations)
  • Increase donations that are abandoned via Lassoback™ donation abandonment functionality
  • Create automated emails (drip marketing) based on demographics and behavior
  • A/B testing based on subject line or email content
  • Automatically remail emails to those that did not open
  • Detailed reporting by individual campaign or across multiple campaigns

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