- Integrated enterprise level email marketing platform to enable bulk personalized email communication
- Drag-and-drop editor to create beautiful email templates that are mobile responsive
- Segment recipients based on behavior (opens, clicks, donations)
- Increase donations that are abandoned via Lassoback™ donation abandonment functionality
- Create automated emails (drip marketing) based on demographics and behavior
- A/B testing based on subject line or email content
- Automatically remail emails to those that did not open
- Detailed reporting by individual campaign or across multiple campaigns