Here are the basics of peer-to-peer (p2p) fundraising, along with several examples of how Crowdster’s clients have executed successful p2p campaigns.
What is peer-to-peer fundraising?
Peer-to-peer fundraising–also known as social, personal, or team fundraising–is a type of crowdfunding that leverages your supporters to fundraise on your behalf through do-it-yourself campaigns. Supporters reach out to their family, friends, and community members to promote your cause and request donations. P2p fundraising can channel funds towards your organization as a whole, or to a specific event or campaign you’re running.
What are peer-to-peer fundraising platforms?
Peer-to-peer fundraising platforms allow supporters to create personal fundraising or event pages online that they can then share with their networks via email and social media. For example, The Bone Marrow Foundation uses Crowdster’s platform to enable a patient’s friends, family, and community to raise money on the patient’s behalf. Through the One-to-One Funds site, visitors can access and donate to personal campaigns, as well as view campaign progress to date:
What are the different types of peer-to-peer campaigns?
P2p campaigns fall into two main categories: year-round or “rolling” campaigns and time-based campaigns. In a rolling campaign, your supporters can use any occasion or personal milestone, such as running a marathon or getting married, as a reason to fundraise. The functionality for creating rolling campaigns resides permanently on the non-profits’ website. For example, the Cystic Fibrosis Foundation’s Passion Fundraising site makes it easy for supporters to set up and manage their own events:
Susan G. Komen of Greater New York City offers p2p fundraisers a variety of readily customizable event templates, including this one for birthdays:
Time-based p2p campaigns typically last two to three months and correspond with an organizational event or campaign, such as a walk or seasonal appeal. There’s usually a specific fundraising goal associated with time-based campaigns. For example, Madison Park Cooperative Preschool in Seattle held a “polar bear” fundraiser this past winter, which aimed to raise $20,000 (it exceeded that goal). Parents of the preschool students created personal pages with individual fundraising goals:
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