Mobile fundraising technology can deliver a wide range of benefits to any non-profit. First off, it increases the ease and speed with which supporters can donate. Secondly, it drastically lowers labor costs by eliminating the need for staff to keep track of cash, checks, and paper forms. Finally, going mobile leads to more effective outreach and greater appeal to young generations whose social connectedness is highly dependent on smart phones and social media. Here are a few examples to help you envision exactly how going mobile can improve your next fundraiser:
Run a Glitch-Free Gala
Galas often end with a general appeal to attendees for donations, and this process can involve asking them to fill out pledge and/or credit card forms. Mobile technology eliminates the need for these forms entirely. Rather than making pledges, which require staff follow-up and sometimes don’t actually materialize into dollars, attendees could donate to your non-profit immediately.
They would scan a QR code on their table or in their gala journal in order to access the mobile donation app. Then they would be presented with the option to donate via credit card or Apple Pay. Staff members don’t need to walk around identifying donors and collecting forms, nor will they have to process anything once they return to the office. Your non-profit would capture more donations with fewer costs!
Let Your Walks Find Their Stride
If your non-profit raises money through walks or runs, mobile technology can help in multiple ways:
Volunteers who are raising money on behalf of themselves or their team can share links to personal campaign pages with family, friends, and colleagues. If the link is opened on a mobile device, these individuals will be brought to a mobile interface, where they would be given the option of making a donation via credit card or Apple Pay. After making this donation, they can easily share the link with others through social media, thus encouraging even more donations.
Less Hassle on the Day of the Event
Currently, many supporters show up on the day of a walk/run bearing cash, checks, and paper forms that need to be accepted, stored, and eventually processed by staff. Mobile donations would reduce the need for this labor-intensive and error-prone work and free up staff time for other tasks. Supporters could scan a QR code with their phones at registration, which would immediately bring them to the mobile donation app. This process would be much cleaner and more pleasant for staff and donors alike.
More Engagement with College Students
With their healthy idealism and boundless energy, college students can be key supporters for cause organizations. For example, through Autism Speaks U, which boasts 70 chapters, college students have become major advocates for autism awareness and significant fundraisers. According to the Autism Speak’s web site, “Since its inaugural event at Penn State in 2006, Autism Speaks U events and student-organized walk teams have raised over $7 million.”
Mobile technology—especially the innovation of Apple Pay—would hold particular appeal for this age group, which relies heavily on smart phones and social media to communicate with their personal networks. You could even initiate a “mobile donation challenge” that invites college students to a friendly competition of who can raise more.
Captivate Your Audience
If you are raising money through a concert, play, or other type of performance, mobile donations are a must. You literally have a captive audience, so it’s important to make the most of it. What better way to inspire support than by asking everyone to take out their smart phones and donate together! In many cases, their phones would be handy already, poised to take photos of the performance. They can scan a QR code on their program that brings them to the mobile app and then complete their transaction in just a few quick steps. Now that’s a grand finale!
For a free demonstration of how Crowdster can “mobilize” your non-profit, click here.