Today, non-profit organizations require a sophisticated, multi-channel marketing and fundraising strategy that’s responsive to the ever-changing landscape of their donor base. Capitalize on the following 2016 trends to promote your cause and maximize donations:
Mobile donations to non-profits are gaining momentum, and this trend can no longer be ignored. Text to donate capabilities are giving way to mobile applications that provide a direct donation channel and capture more donor information. Crowdster provides an affordable mobile fundraising platform with peer-to-peer capabilities that can be easily branded and integrated into an existing web infrastructure. Crowdster is the only digital fundraising provider to offer Apple Pay , which lets supporters donate with Touch ID and eliminates the need to manually enter credit card information.
Tip for 2016: Try out mobile donations on a specific fundraising event, such as a walk, run, golf event or gala.
To schedule a free demo with Crowdster, click here.
Donor + Giving Days
Social Media has spawned the idea of devoting specific days each year to a particular cause or to the general cause of giving, such as Giving Tuesday (the day after Cyber Monday). This fundraising trend has helped lesser known organizations gain a voice throughout the world.
Tip for 2016: Be keenly aware of the upcoming cause/giving days. Link your social media calendar to these events so that your organization can reach potential new donors. Make sure that you use the appropriate #hashtags and the correct phrases associated with each day’s theme.
To view a comprehensive list of cause awareness/giving days for 2016, click here
Low-Cost Advertising on FaceBook
Facebook continues to be one of the most affordable ways for non-profits to advertise. This marketing trend is seeing significant growth as more non-profits take a page out of for-profits’ social media strategies.
Tip for 2016: Run a test of several posts you have created this year or plan to create, and then compare results. Be sure to consider the timing, search-ability (include #hashtags or key terms), and targeted demographics (geo/markets, female vs. male, age group, etc.) of your posts.
Source: Social Times
Smarter Email Marketing
Email marketing is getting more personal. Take a look at your own email inbox, and see what you are drawn to and what you tend to read vs. delete. Chances are that you are keeping emails that include something worth re-reading, which is behavior of a highly engaged email address.
Tip for 2016: To target those email addresses that are highly engaged, create a specific message or set of messages via automated emails. Develop other groupings as well, such as new sign-ups, people who clicked on a certain link, people who have downloaded something, people who have not opened an email in a month, and so forth.
Review your statistics, and come up with 3 to 4 automated email groups who will receive a set amount of personalized messages. These messages can contain an ask or a give.
Content Marketing for Mobile
Content marketing just got more complicated, because you need to consider what is mobile worthy. Everything from your email and website design to the look of your fundraising pages must have mobile in mind. Fundraising platforms like Crowdster ensure successful campaigns through mobile designs.
Tip for 2016: Implement a mobile branding review of all of your online assets, and design new assets with a mobile view in mind. Learn more about mobile readiness.
Instagram and Pinterest
While it can be challenging to manage more than 2 or 3 social media platforms, non-profits must leverage Instagram and Pinterest just like for-profits are. Each platform has a unique messaging style, so be sure to understand how to use each of these platforms to your benefit.
Tip for 2016: Develop an organized social media content strategy with a unique voice for each channel.
source: Pew Research