Congratulations! You successfully created your first crowdfunding campaign. You built it and they will come. Right? Nope. The tough part of a crowdfunding campaign or fundraising event is making sure your cause gets visibility. Here at Crowdster, we share some useful tips to help your fundraiser or crowdfunding campaign get attention.
Branding and Logo
Create an interesting identity for your crowdfunding campaign that is unique from your organization or business. While peer-to-peer fundraising tools like Crowdster, allow you to fully integrate the software into existing online assets, it is refreshing when a campaign can stick out.
Make an Investment: Hire an agency to develop ideas and designs for your logo
Cheaper Alternatives: There are many online companies that allow you to create your own logo or you can also leverage Fiverr to hire someone on the cheap.
Get multiple versions of your logo: Make sure you get multiple versions of your logo (size, background, layouts)
A picture is worth a 1000 words. So make sure your campaign has a highly visual story to tell.
Make an Investment: Invest in a good photographer to document your story. Make sure they provide you the digital ownership of your photos and ensure they provide you with the best photo aspects for uploading and using across multiple channels.
Cheaper Alternatives: Take great photos of the people in your story leveraging your smartphone. Edit for lighting and even feel free to use filters. You can also ask your followers to provide you with their photos and make a collage of these for your campaign.
Stock photos: Stay away as they will not be genuine to your cause and can come off as cheesy.
Videos can literally tell your crowdfunding campaign story
A strong video has the opportunity to reach out directly to your audience and tell a compelling story for your cause.
Professional: Hire a pro who has a track record of creating videos for businesses and causes like yours. They will work with you on a storyline and ensure that the key focus points for your campaign are well highlighted.
Cheaper Alternative: Ask a friend to colleague to help you create a video. Develop a storyline that should be no more than 2-3 minutes long and consider using humor and cleverness to grab the attention of your potential donors.
Be socially savy; know your audience
Investing time in social media is obviously important for your campaign. Spread your social media wings by sharing your story across as many channels as possible.
Posting: Posting the launch of your campaign is a no-brainer but posting 3-4x a week on the progress of your campaign is important. Consider the timing of your posts (know when your audience will be most active) and ensure your posts offer up a bit of entertainment with visuals, videos and heartwarming updates.
Blog: Do not forget to blog your story and to share updates throughout your journey. You can share your blog with major blog outlets and this could potentially generate some additional buzz.
Spread Your Wings: You should post something different and unique on as many channels as possible to reach the relevant community. For example, on Instagram, your photo may be a moment (i.e. a picture of the location of your event) with a series of hashtags and icons whereas on Facebook that same moment could be captured with 2 sentences, a link to your campaign and a photo of the people involved in the planning. The idea is the same but how it is shared is different and targeted to a different audience.
Develop a good email strategy
A good email can entertain, enlighten and be personal so do not forget to share your story with your existing audience which includes your customers/donors, friends, family and contacts/network.
Introduction: Create a targeted introduction email and use personalization. Share the mission, branding, logo and 1 visual or 1 video concerning your new campaign. Use a different introduction approach for each group of email addresses you have and attempt a conversation with that listener.
The Ask: Followup your intro email with a specific ask and consider defining a unique ask per group if it makes sense.
Highlights and Progress: Share progress against goal updates and add content like visuals or a personal video message speaking directly to this audience.
Get good at PR
PR is a time consuming activity and if funds allow, a good PR agency can be helpful to getting your story out there. However, there are some basic things you can do to getting your crowdfunding campaign out there.
HARO: Sign up for these daily emails as they provide you with topics that journalists and bloggers are seeking.
Press Release: 1 Press Release can cost on average $250 and can provide a small potential of your story being found. Always a good thing for SEO but not a sure hit for PR
Local News: If your fundraiser or campaign is relevant for your local communities, reach out to your local news editors and tv news stations to share your event.
Bloggers: Look for the top bloggers in your community or field of interest to see if they would be willing to write about your story or campaign.
Network: Leverage Twitter and LinkedIn for opportunities to connect with journalists, bloggers and such. Reach out to them directly with your story and see if they can provide additional resources.
Create Brand Ambassadors
Your campaign needs voices and brand ambassadors are just the right people to help get the word out. They will advocate on your behalf, share your story, contribute time to your event and even be an avid donor. Find out who these people are and cultivate your brand ambassador program.
Check out our recent blog article on this topic.
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